Categories in affiliate marketing

CategoryDescriptionRevenue (2024)Trend in 2025
1. Computer and ElectronicsAffiliates rely on technical details and specifications for electronic products.€215 billionGrowth in smart home technology and AI devices.
2. Finance and InsuranceHigh commissions and requirements, but with great profit potential when done right.€3.18 trillionIncreased focus on sustainable financial products.
3. Clothing and AccessoriesThe fashion industry is extremely visually driven and converts best with high-quality images and feeds.€127 billionGrowth in sustainable fashion and second-hand clothing.
4. Holidays and ExperiencesThe travel industry is bouncing back, and affiliate marketing is key to success in 2025.€90.1 billionIncreased interest in eco-tourism.
5. Health and Personal CareHealth and personal care categories require trust and transparency to convert.€108 billionGrowth in mental health and wellness products.
6. Cars, Motorcycles, Bicycles, and BoatsNiche followers in the car and motorcycle industries require precise product data and up-to-date prices.€25.3 billionSustainable technology and electric vehicles.
7. Gaming and DatingQuick conversions require clear communication and adherence to rules.€24.5 billionIncreased growth in online gaming and dating apps.
8. DIY and HobbiesAffiliates work with tutorials and guides to promote tools and hobby products.€32.3 billionMore DIY products on the rise, especially for the home.
9. Music and MoviesAffiliates collaborate with gadgets and streaming services to get high returns.€43.2 billionStreaming and live events continue to grow.
10. Food, Drinks, and PartiesRecipe blogs and food influencers help convert traffic to product sales.€110.7 billionMore influencer campaigns for healthy lifestyle products.
11. Outdoor, Nature, and PetsAffiliates in this niche build passionate communities around the outdoors and wildlife.€13.1 billionIncreased demand for outdoor gear and sustainable products.
12. Baby, Children, and TeenagersParent blogs are popular affiliates, and conversion rates are high with the right product data.€21 billionGrowth in organic and eco-friendly products for children.
13. Jobs, Education, and DevelopmentOnline courses and certifications are growing with the right affiliate partnerships.€16.2 billionGrowth in online learning and certifications.
14. Books and ArtNiche markets for books and art convert well with precise data and targeted marketing campaigns.€6 billionGrowth in e-books and digital artworks.
15. Business-to-BusinessB2B requires quality content and lead generation, with longer sales cycles.€1.6 trillionMore B2B Software and SaaS solutions in growth.
16. Adult and SexProfessional affiliate management is crucial to ensure discretion and effective sales.€6.5 billionIncreased growth in niche markets focusing on privacy.
17. Computer and ElectronicsIncreasing demand for technological gadgets, with affiliate marketing as the key to reaching the audience.
€6.0 billion 
Rise in smart home devices and sustainable gadgets.
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