Categories in affiliate marketing
Category | Description | Revenue (2024) | Trend in 2025 | ||
---|---|---|---|---|---|
1. Computer and Electronics | Affiliates rely on technical details and specifications for electronic products. | €215 billion | Growth in smart home technology and AI devices. | ||
2. Finance and Insurance | High commissions and requirements, but with great profit potential when done right. | €3.18 trillion | Increased focus on sustainable financial products. | ||
3. Clothing and Accessories | The fashion industry is extremely visually driven and converts best with high-quality images and feeds. | €127 billion | Growth in sustainable fashion and second-hand clothing. | ||
4. Holidays and Experiences | The travel industry is bouncing back, and affiliate marketing is key to success in 2025. | €90.1 billion | Increased interest in eco-tourism. | ||
5. Health and Personal Care | Health and personal care categories require trust and transparency to convert. | €108 billion | Growth in mental health and wellness products. | ||
6. Cars, Motorcycles, Bicycles, and Boats | Niche followers in the car and motorcycle industries require precise product data and up-to-date prices. | €25.3 billion | Sustainable technology and electric vehicles. | ||
7. Gaming and Dating | Quick conversions require clear communication and adherence to rules. | €24.5 billion | Increased growth in online gaming and dating apps. | ||
8. DIY and Hobbies | Affiliates work with tutorials and guides to promote tools and hobby products. | €32.3 billion | More DIY products on the rise, especially for the home. | ||
9. Music and Movies | Affiliates collaborate with gadgets and streaming services to get high returns. | €43.2 billion | Streaming and live events continue to grow. | ||
10. Food, Drinks, and Parties | Recipe blogs and food influencers help convert traffic to product sales. | €110.7 billion | More influencer campaigns for healthy lifestyle products. | ||
11. Outdoor, Nature, and Pets | Affiliates in this niche build passionate communities around the outdoors and wildlife. | €13.1 billion | Increased demand for outdoor gear and sustainable products. | ||
12. Baby, Children, and Teenagers | Parent blogs are popular affiliates, and conversion rates are high with the right product data. | €21 billion | Growth in organic and eco-friendly products for children. | ||
13. Jobs, Education, and Development | Online courses and certifications are growing with the right affiliate partnerships. | €16.2 billion | Growth in online learning and certifications. | ||
14. Books and Art | Niche markets for books and art convert well with precise data and targeted marketing campaigns. | €6 billion | Growth in e-books and digital artworks. | ||
15. Business-to-Business | B2B requires quality content and lead generation, with longer sales cycles. | €1.6 trillion | More B2B Software and SaaS solutions in growth. | ||
16. Adult and Sex | Professional affiliate management is crucial to ensure discretion and effective sales. | €6.5 billion | Increased growth in niche markets focusing on privacy. | ||
17. Computer and Electronics | Increasing demand for technological gadgets, with affiliate marketing as the key to reaching the audience. |
| Rise in smart home devices and sustainable gadgets. |

Finance and insurance: High commissions – high requirements
This is one of the toughest categories. Regulatory requirements and compliance make professional affiliate management essential. But the reward is high when done right. 🌍

Jobs, education, and development: Knowledge sells
Affiliates here need access to clear course packages, certifications, and unique selling propositions. If you don’t stand out, the competition will. 💼 Jobs, Education &

Sports and fitness: Active performance – also in marketing
Fitness influencers and workout blogs create a perfect synergy with affiliate marketing. A well-oiled data feed with gender, sizes, and purposes is essential to convert

Clothing and accessories: Fashion must be easy to share
The fashion industry has some of the most visually oriented affiliates. If your product images and feeds are not perfect, sales will drop. Take control

Baby, children, and teenagers: Safety and quality for the little ones
Parent bloggers and family influencers are great matches for affiliate marketing. However, product data such as age range, safety standards, and use cases are a

Computer and electronics: Technical details are everything
When it comes to electronics, affiliates rely on details such as specifications, model numbers, and compatibility. If this is not in place – conversions will

Telephony and internet: High-tech, high performance
Price comparison sites and tech blogs are leading affiliates here. You need to deliver real-time data, deals, and discount codes that work. It’s crucial to

Music and film: Streaming and gadgets with power
Many of the top affiliates in this niche work with experiences and gadgets. But as an advertiser, you need to have control over rights, stock

Food, drink, and party: The taste of success
Recipe blogs and food influencers convert well, but only if your products are easy to find and share. Data feeds with flavor variants and packaging

Health and personal care: Trust and transparency sell
This category is about building trust. Affiliates here want documentation and honest product descriptions. Professional affiliate management ensures your products are shown in relevant contexts,

Outdoor, nature, and pets: Niches with passion and loyalty
These affiliates are often passionate enthusiasts who build strong communities. Therefore, your feeds need to be sharp and updated so they can easily show everything

Games and dating: Fast conversions but requires compliance
These categories can provide high returns, but they require clear communication and adherence to strict rules. Good partnerships and transparency are the way forward. 🎮

Holidays and experiences: Booking with performance
Travel affiliates convert best with flexible offers and strong call-to-actions. Updated prices, images, and seasonal codes are essential for conversion.Most is lead commission pr. sale

Books and Art: Narrow niches, high relevance
It’s important to have details such as genre, target audience, language, and formats. Affiliates in these niches convert best with precise feeds and personal stories.

Business-to-Business: Longer sales cycle – larger value
B2B requires affiliates who work with content marketing and lead generation. Here, tracking and conversion measurement are often complex but critical for success. 💼 Business-to-Business

Shopping and gifts: Best conversions during holidays
Affiliates here convert most during the season. Data feeds and gift categories must be 100% optimized during November and December – that’s when the battle

Erotica and sex: Discretion and segmentation are crucial
This market requires a respectful tone, strong segmentation, and platforms with clear communication. Affiliates in this niche require full transparency and professional management.Not all webshopowners

Cars, motorcycles, bicycles, and boats: Engines, gears, and conversions
Affiliates in the transportation and leisure sectors create loyal followers through niche knowledge and passion. Here, it’s crucial for the advertiser to provide accurate product

DIY and Hobby: DIY projects meet digital performance
Looking for new customers for your tools or hobby products? Affiliates in this niche typically work with tutorials and guides. Proper affiliate management ensures that

Home, garden, and Interior: affiliate marketing in the service of the home
Affiliate marketing offers home and interior brands the opportunity to reach a visually inspired audience. Bloggers’ styling tips and social media ambassadors can generate relevant