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Black Friday 2026: the affiliate checklist for advertisers
What to have ready 4–6 weeks before Black Friday on 27 November 2026: feeds, tracking, creatives, codes, partner briefs, budget and approvals.
Black Week vs Black Friday: planning affiliate campaigns all week
How to phase affiliate campaigns across Black Week in the Nordics and Europe: early access, peak days, Cyber Monday and avoiding discount fatigue.
Black Friday commission boosts and exclusive codes that protect margin
Tiered boosts, new-customer bonuses, exclusive codes and cashback rules for Black Friday 2026 – and how to measure whether they paid off.
Singles’ Day and Cyber Monday: two extra affiliate peaks in 2026
Singles’ Day on 11 November and Cyber Monday on 30 November behave differently from Black Friday. Here is how to plan your affiliate programme for both.
Christmas affiliate marketing: gift guides, cut-offs and Q4 feeds
How to get into partners’ gift guides early, communicate last delivery dates clearly and keep your product feed accurate through December.
After Christmas: returns, January sales and fair commission validation
Returns peak after Christmas. Here is how EU withdrawal rights, validation periods and January sales fit together in your affiliate programme.
Q4 tracking and feed readiness: how to avoid lost sales at peak
Test tracking, consent, postbacks, feeds and site speed now, so your affiliate partners get credit for every Black Week sale.
Recruit gift guide publishers and content creators before Q4
When publishers plan gift guides, how to pitch, how to handle samples and what EU ad disclosure rules mean for creator content.
How to set the right affiliate commission
Use margin, order value, customer lifetime value and network fees to set a commission you can afford and partners want to promote.
Affiliate fraud in 2026: warning signs and how to stay protected
Cookie stuffing, brand bidding, coupon hijacking and rogue extensions: how to spot affiliate fraud in your reports and stop it.
Affiliate marketing KPIs every advertiser should track
EPC, conversion rate, AOV, reversals, new customers, active partners and cost of sale: the seven KPIs that show if your programme pays.
Server-side tracking and consent in 2026: what advertisers need to know
GDPR, consent banners, Consent Mode v2, browser cookie rules and S2S tracking: a practical 2026 guide for affiliate advertisers.
Influencers and affiliates: how to combine them in one programme
Creator links, codes, hybrid fees and disclosure rules: a practical guide to running influencers inside your affiliate programme.
AI Overviews and affiliate marketing: what advertisers need to know
Google’s AI Overviews and AI Mode are cutting clicks to publishers. Here is which affiliates are hit and how to adjust your partner mix.
Expanding into the Nordics with affiliate marketing
Denmark, Sweden and Norway: local networks, language, currency, payment methods and publisher types to plan for before you launch.
Brand bidding and PPC rules for affiliates: protect your brand searches
Why affiliate brand bidding costs you money, how to write clear PPC rules, how to monitor them and what Google’s trademark policy really covers.
How to write affiliate programme terms that attract quality partners
What good affiliates look for in a programme description and terms – commission, cookie length, validation, creatives, approval and prohibited methods.
CPS, CPL or hybrid? Affiliate models for subscriptions and leads
Pay per sale, pay per lead or a hybrid? How to choose the right affiliate model for subscriptions, insurance, finance and telco – and protect lead quality.
Affiliate marketing from the advertiser’s perspective
Affiliate marketing can be one of the most effective methods for generating additional revenue, but for advertisers, it requires active involvement and proper handling to
Why you should avoid discount code and cashback affiliates
Affiliate marketing is a fantastic opportunity to drive traffic and increase sales for your online store. However, as an advertiser, it’s important to understand that
Is affiliate marketing still relevant in 2026?
Affiliate marketing has been around for decades, and its staying power speaks volumes about its effectiveness as a performance-based marketing strategy. But in an age
Should you choose a network, SaaS, or an in-house affiliate program?
When setting up an affiliate program, one of the most important decisions you’ll need to make is whether to use an affiliate network, a SaaS
The advertiser’s responsibility in an Affiliate program
In affiliate marketing, it’s not only affiliates who have responsibilities. As an advertiser, you play a central role in the partnership, and you need to
Why your Banners fail – and how to fix them
In the world of affiliate marketing, banners are one of the most commonly used tools to promote products. However, many advertisers find that their banners
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