Outdoor, nature, and pets: Niches with passion and loyalty

These affiliates are often passionate enthusiasts who build strong communities.
Therefore, your feeds need to be sharp and updated so they can easily show everything from hiking backpacks to pet food.

MARKET DATA · GLOBAL · 2026

Outdoor, nature & pets in numbers – 2026

Pet supplies generated about $69 billion in e-commerce revenue worldwide in 2025, and ECDB expects 10–15% growth in 2026.
The outdoor apparel market, across all channels, is estimated at $28.9 billion in 2026.
Figures are worldwide unless stated otherwise.

Pet supplies e-commerce revenue, worldwide

$69.1B

2025 (latest full year, ECDB) [1]

Affiliate marketing industry, worldwide

$27.8B

2026, all niches [4]

Share of e-commerce driven by affiliates ESTIMATE

~9.4%

US benchmark, all niches – not niche-specific [5]

Europe and the Nordics

Region	2025	2026 (forecast)	Growth
Europe – B2C e-commerce	$1.02T	$1.08T	+5%
Northern Europe – B2C e-commerce	$78.1B	$82.9B	+6%
Denmark – B2C e-commerce per person	$5,007	–	#1 in Europe

All-sector B2C e-commerce [6].
Outdoor, nature & pets is not reported separately, so use these figures as market context, not as niche totals.
Exchange rates: USD→EUR 0.89, USD→DKK 6.66, EUR→DKK 7.48 (October 2026) [7].

Affiliate networks to check for this niche

Partner-ads 🇩🇰Adtraction 🇸🇪Addrevenue 🇸🇪Awin 🇩🇪Tradedoubler 🇸🇪Daisycon 🇳🇱TradeTracker 🇳🇱

TYPICAL COMMISSION

8–15%

Pet product programmes typically pay 10–15% of the sale, or a flat $10–$15 on entry products. Sport and outdoor programmes usually start at 8–12%, sometimes rising to 15% on high-value bundles. [3]

Key takeaways

Outdoor apparel market, all channels, worldwide: $28.9B – 2026 estimate (Global Market Insights); $26.7B in 2025 [2].

ECDB projects pet supplies e-commerce to grow 10–15% in 2026 [1].

Global Market Insights expects outdoor apparel to grow 7.9% a year, to $57.3 billion by 2035 [2].

Sport and outdoor programmes usually pay 8–12%, rising to 15% for creators who sell high-value bundles [3].

Sources

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