Games and dating: Fast conversions but requires compliance

These categories can provide high returns, but they require clear communication and adherence to strict rules.
Good partnerships and transparency are the way forward.

MARKET DATA · GLOBAL · 2026

Games & dating in numbers – 2026

Newzoo forecasts the global games market at $213.9 billion in 2026, up 6.1% on 2025.
Online dating is a much smaller market, which Statista projects at $3.25 billion in 2026.
Figures are worldwide unless stated otherwise.

Video games market revenue, worldwide

$213.9B

2026 forecast (Newzoo Global Games Market Report), up from $201.6B in 2025 [1]

Affiliate marketing industry, worldwide

$27.8B

2026, all niches [6]

Share of e-commerce driven by affiliates ESTIMATE

~9.4%

US benchmark, all niches – not niche-specific [7]

Europe and the Nordics

Region	2025	2026 (forecast)	Growth
Europe – B2C e-commerce	$1.02T	$1.08T	+5%
Northern Europe – B2C e-commerce	$78.1B	$82.9B	+6%
Denmark – B2C e-commerce per person	$5,007	–	#1 in Europe

All-sector B2C e-commerce [8].
Games & dating is not reported separately, so use these figures as market context, not as niche totals.
Exchange rates: USD→EUR 0.89, USD→DKK 6.66, EUR→DKK 7.48 (October 2026) [9].

Affiliate networks to check for this niche

Partner-ads 🇩🇰Adtraction 🇸🇪Addrevenue 🇸🇪Awin 🇩🇪Tradedoubler 🇸🇪Daisycon 🇳🇱TradeTracker 🇳🇱

TYPICAL COMMISSION

3–25%

Game software and subscriptions typically pay 10–25%, while gaming hardware pays 3–7%. Dating offers mostly pay a fixed amount per lead ($2–$10) or per paid signup ($30–$70) rather than a percentage. [4]

Key takeaways

Online dating revenue, worldwide: $3.3B – 2026 projection (Statista Market Insights) [3].

Newzoo projects the global player base to reach 3.70 billion in 2026, up 4.4% [2].

Statista expects online dating revenue to grow by only about 1.9% a year from 2026 to 2031 [3].

Under the EU Digital Services Act, platforms must not show profiling-based ads to users they know are minors; the Commission published guidelines on this on 14 July 2025 [5].

Sources

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