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Why affiliate brand bidding costs you money, how to write clear PPC rules, how to monitor them and what Google’s trademark policy really covers.

Denmark, Sweden and Norway: local networks, language, currency, payment methods and publisher types to plan for before you launch.

Google’s AI Overviews and AI Mode are cutting clicks to publishers. Here is which affiliates are hit and how to adjust your partner mix.

Creator links, codes, hybrid fees and disclosure rules: a practical guide to running influencers inside your affiliate programme.

GDPR, consent banners, Consent Mode v2, browser cookie rules and S2S tracking: a practical 2026 guide for affiliate advertisers.

EPC, conversion rate, AOV, reversals, new customers, active partners and cost of sale: the seven KPIs that show if your programme pays.

Cookie stuffing, brand bidding, coupon hijacking and rogue extensions: how to spot affiliate fraud in your reports and stop it.

Use margin, order value, customer lifetime value and network fees to set a commission you can afford and partners want to promote.

When publishers plan gift guides, how to pitch, how to handle samples and what EU ad disclosure rules mean for creator content.

Test tracking, consent, postbacks, feeds and site speed now, so your affiliate partners get credit for every Black Week sale.