EPC, conversion rate, AOV, reversals, new customers, active partners and cost of sale: the seven KPIs that show if your programme pays.
Affiliate marketing KPIs every advertiser should track Read More »
GDPR, consent banners, Consent Mode v2, browser cookie rules and S2S tracking: a practical 2026 guide for affiliate advertisers.
Server-side tracking and consent in 2026: what advertisers need to know Read More »
Creator links, codes, hybrid fees and disclosure rules: a practical guide to running influencers inside your affiliate programme.
Influencers and affiliates: how to combine them in one programme Read More »
Google’s AI Overviews and AI Mode are cutting clicks to publishers. Here is which affiliates are hit and how to adjust your partner mix.
AI Overviews and affiliate marketing: what advertisers need to know Read More »
Denmark, Sweden and Norway: local networks, language, currency, payment methods and publisher types to plan for before you launch.
Expanding into the Nordics with affiliate marketing Read More »
Why affiliate brand bidding costs you money, how to write clear PPC rules, how to monitor them and what Google’s trademark policy really covers.
Brand bidding and PPC rules for affiliates: protect your brand searches Read More »
What good affiliates look for in a programme description and terms – commission, cookie length, validation, creatives, approval and prohibited methods.
How to write affiliate programme terms that attract quality partners Read More »
Pay per sale, pay per lead or a hybrid? How to choose the right affiliate model for subscriptions, insurance, finance and telco – and protect lead quality.
CPS, CPL or hybrid? Affiliate models for subscriptions and leads Read More »
Affiliate marketing can be one of the most effective methods for generating additional revenue, but for advertisers, it requires active involvement and proper handling to succeed. In this article, we will dive into affiliate marketing from the advertiser’s perspective and explore what you need to be aware of to ensure the success of your affiliate
Affiliate marketing from the advertiser’s perspective Read More »
Affiliate marketing is a fantastic opportunity to drive traffic and increase sales for your online store. However, as an advertiser, it’s important to understand that not all affiliates are equally valuable to your program. Discount code and cashback affiliates may seem like an attractive solution to quickly attract customers, but they can ultimately damage your
Why you should avoid discount code and cashback affiliates Read More »
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