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Travel affiliates convert best with flexible offers and strong call-to-actions.
Updated prices, images, and seasonal codes are essential for conversion.
Most is lead commission pr. sale
Holidays & experiences in numbers – 2026
Phocuswright projects online travel bookings at about $1.07 trillion in 2025, out of roughly $1.67 trillion in total travel gross bookings.
Online channels are growing faster than offline ones in all major regions.
Figures are worldwide unless stated otherwise.
Online travel gross bookings, worldwide
$1.07T
2025 projection (Phocuswright; latest available) [1]
Affiliate marketing industry, worldwide
$27.8B
2026, all niches [5]
Share of e-commerce driven by affiliates ESTIMATE
~9.4%
US benchmark, all niches – not niche-specific [6]
Europe and the Nordics
| Region | 2025 | 2026 (forecast) | Growth |
|---|---|---|---|
| Europe – B2C e-commerce | $1.02T | $1.08T | +5% |
| Northern Europe – B2C e-commerce | $78.1B | $82.9B | +6% |
| Denmark – B2C e-commerce per person | $5,007 | – | #1 in Europe |
All-sector B2C e-commerce [7].
Holidays & experiences is not reported separately, so use these figures as market context, not as niche totals.
Exchange rates: USD→EUR 0.89, USD→DKK 6.66, EUR→DKK 7.48 (October 2026) [8].
Affiliate networks to check for this niche
TYPICAL COMMISSION
3–8%
Hotel and travel programmes usually pay 3–8% of the booking value. Flight bookings pay less, around 1–4%. [3]
Key takeaways
Sources
- TravelDailyNews – Phocuswright releases Travel Forward 2026 report
- PhocusWire – Travel industry enters 2026 with steady momentum: Data insights (Phocuswright)
- AFFNinja – Affiliate Commission Rates by Niche: 2026 Full Breakdown
- Your Europe (European Union) – Package travel rights
- Business Research Insights – Affiliate Market Size, 2026
- Performance Marketing Association – US Affiliate Marketing Industry Study
- Ecommerce Europe / EuroCommerce – European E-commerce Report 2026
- Pound Sterling Live – USD exchange rate history 2026
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