Food, drink, and party: The taste of success

Recipe blogs and food influencers convert well, but only if your products are easy to find and share.
Data feeds with flavor variants and packaging sizes create credibility.

MARKET DATA · GLOBAL · 2026

Food, drink & party in numbers – 2026

Food and beverage e-commerce is estimated at about $895 billion worldwide in 2026, up from $765 billion in 2025.
Online grocery is the largest part of it, at about $795 billion in 2026.
Figures are worldwide unless stated otherwise.

Food & beverages e-commerce market, worldwide

$894.7B

2026 estimate (The Business Research Company), up from $765.2B in 2025 [1]

Affiliate marketing industry, worldwide

$27.8B

2026, all niches [6]

Share of e-commerce driven by affiliates ESTIMATE

~9.4%

US benchmark, all niches – not niche-specific [7]

Europe and the Nordics

Region	2025	2026 (forecast)	Growth
Europe – B2C e-commerce	$1.02T	$1.08T	+5%
Northern Europe – B2C e-commerce	$78.1B	$82.9B	+6%
Denmark – B2C e-commerce per person	$5,007	–	#1 in Europe

All-sector B2C e-commerce [8].
Food, drink & party is not reported separately, so use these figures as market context, not as niche totals.
Exchange rates: USD→EUR 0.89, USD→DKK 6.66, EUR→DKK 7.48 (October 2026) [9].

Affiliate networks to check for this niche

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TYPICAL COMMISSION

2–12%

Food and beverage brands typically pay 8–12% of the order, or a flat $10–$12. Grocery and food delivery services pay less, around 2–6% per order. [3]

Key takeaways

Online grocery market, worldwide: $794.9B – 2026 estimate (The Business Research Company); $655.5B in 2025 [2].

TBRC forecasts online grocery to reach $1.72 trillion by 2030, with annual growth of 21.3% [2].

Grocery and food delivery services typically pay 2–6% per order, less than food and beverage brands [3][4].

In Denmark, alcohol marketing must not target children or young people, directly or indirectly; an '18+' label alone is not enough, according to the Alcohol Advertising Board's guidance [5].

Sources

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