B2B requires affiliates who work with content marketing and lead generation.
Here, tracking and conversion measurement are often complex but critical for success.
💼 Business-to-Business E‑Commerce in 2025
The global e‑commerce market for business-to-business (B2B) products and services, covering industries such as logistics, wholesale, manufacturing, and software, is expected to reach substantial growth in 2025. Below is a comprehensive breakdown by region.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 📦 B2B E‑Commerce | $10.6 trillion | €9.7 trillion | ~DKK 70,500 trillion |
| 💻 B2B Software | $2.5 trillion | €2.3 trillion | ~DKK 17,000 trillion |
| 📈 Wholesale & Manufacturing | $3.8 trillion | €3.5 trillion | ~DKK 25,300 trillion |
| 🔗 Combined Affiliate‑Driven Sales (~16%) | $1.7 trillion | €1.6 trillion | ~DKK 11,200 trillion |
| 🧩 Affiliate Industry Size | $476.8 billion | €438 billion | ~DKK 3,000 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$2.65 trillion / €2.45 trillion / ~DKK 17,600 trillion
• Affiliate (~16%): ~$424 billion / €392 billion / ~DKK 2,816 billion
Scandinavia (~7% of Europe):
• Total: ~$185 billion / €170 billion / ~DKK 1,250 billion
• Affiliate (~16%): ~$29 billion / €27 billion / ~DKK 200 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$46 billion / €42 billion / ~DKK 315 billion
• Affiliate per country: ~$7 billion / €6.5 billion / ~DKK 46 billion
Europe (~25% of global):
• Total: ~$2.65 trillion / €2.45 trillion / ~DKK 17,600 trillion
• Affiliate (~16%): ~$424 billion / €392 billion / ~DKK 2,816 billion
Scandinavia (~7% of Europe):
• Total: ~$185 billion / €170 billion / ~DKK 1,250 billion
• Affiliate (~16%): ~$29 billion / €27 billion / ~DKK 200 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$46 billion / €42 billion / ~DKK 315 billion
• Affiliate per country: ~$7 billion / €6.5 billion / ~DKK 46 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing B2B programs:
• Networks providing B2B programs:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• B2B e‑commerce: projected at $10.6 trillion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/business-to-business-b2b-e-commerce-market)
• B2B software market: estimated at $2.5 trillion in 2025 – [Cognitive Market Research](https://www.cognitivemarketresearch.com/business-software-market-report)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on solid market trends
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
• B2B e‑commerce: projected at $10.6 trillion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/business-to-business-b2b-e-commerce-market)
• B2B software market: estimated at $2.5 trillion in 2025 – [Cognitive Market Research](https://www.cognitivemarketresearch.com/business-software-market-report)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on solid market trends
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
✅ Key Takeaways
- 🟢 B2B e‑commerce is projected to reach **$10.6 trillion** in 2025.
- 🟢 Europe holds a 25% share, with Scandinavia contributing ~7% (~$185 billion in B2B services).
- 🟢 Affiliates account for ~16%, nearly $1.7 trillion in affiliate-driven sales.
- 🟢 Nordic networks like Partner‑ads, Adtraction, etc., excel in driving affiliate performance.
- 🚨 Scandinavia’s 7% share of European B2B is a reliable benchmark, based on purchasing power and market maturity.
*Figures based on B2B industry reports, affiliate-driven sales, and market forecasts.
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