Affiliates here convert most during the season.
Data feeds and gift categories must be 100% optimized during November and December – that’s when the battle is fought.
🎁 Shopping & Gifts E‑Commerce in 2025
The global e‑commerce market for shopping and gifts, covering consumer products, electronics, fashion items, and special occasion gifts, is expected to continue growing in 2025. Below is a comprehensive breakdown by region.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🛍️ Online Shopping | $4.5 trillion | €4.1 trillion | ~DKK 30,000 trillion |
| 🎁 Gift Market | $500 billion | €460 billion | ~DKK 3,400 billion |
| 🎀 Fashion & Consumer Goods | $1.8 trillion | €1.6 trillion | ~DKK 11,000 trillion |
| 🔗 Combined Affiliate‑Driven Sales (~16%) | $800 billion | €740 billion | ~DKK 5,400 billion |
| 🧩 Affiliate Industry Size | $128 billion | €118 billion | ~DKK 850 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$1.1 trillion / €1 trillion / ~DKK 7,400 billion
• Affiliate (~16%): ~$176 billion / €160 billion / ~DKK 1,200 billion
Scandinavia (~7% of Europe):
• Total: ~$77 billion / €71 billion / ~DKK 500 billion
• Affiliate (~16%): ~$12.3 billion / €11.3 billion / ~DKK 80 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$16.8 billion / €15.5 billion / ~DKK 115 billion
• Affiliate per country: ~$2.7 billion / €2.5 billion / ~DKK 18 billion
Europe (~25% of global):
• Total: ~$1.1 trillion / €1 trillion / ~DKK 7,400 billion
• Affiliate (~16%): ~$176 billion / €160 billion / ~DKK 1,200 billion
Scandinavia (~7% of Europe):
• Total: ~$77 billion / €71 billion / ~DKK 500 billion
• Affiliate (~16%): ~$12.3 billion / €11.3 billion / ~DKK 80 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$16.8 billion / €15.5 billion / ~DKK 115 billion
• Affiliate per country: ~$2.7 billion / €2.5 billion / ~DKK 18 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing shopping & gifts programs:
• Networks providing shopping & gifts programs:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Online shopping: projected at $4.5 trillion in 2025 – [Statista](https://www.statista.com/statistics/279459/online-shopping-sales-forecast-worldwide/)
• Gift market: estimated at $500 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/gift-market)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
• Online shopping: projected at $4.5 trillion in 2025 – [Statista](https://www.statista.com/statistics/279459/online-shopping-sales-forecast-worldwide/)
• Gift market: estimated at $500 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/gift-market)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
✅ Key Takeaways
- 🟢 Combined shopping & gifts e‑commerce is projected to reach **$4.5 trillion** in 2025.
- 🟢 Europe holds a 25% share, with Scandinavia contributing ~7% (~$77 billion in total).
- 🟢 Affiliates drive ~16%, representing a market share of ~$800 billion in affiliate-driven sales.
- 🟢 Major Nordic networks (Partner‑ads, Adtraction, etc.) play a significant role in shopping & gift market growth.
- 🚨 Scandinavia’s 7% share remains a reliable benchmark, based on purchasing power and market behavior.
*Figures based on global reports, market research, and affiliate-driven performance.
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