Shopping and gifts: Best conversions during holidays

Affiliates here convert most during the season.
Data feeds and gift categories must be 100% optimized during November and December – that’s when the battle is fought.

MARKET DATA · GLOBAL · 2026

Shopping & gifts in numbers – 2026

Statista projects worldwide B2C e-commerce in physical goods at about $3.86 trillion in 2026.
Gift retailing across all channels is estimated at about $555 billion in 2026.
Figures are worldwide unless stated otherwise.

B2C e-commerce revenue (physical goods), worldwide

$3.86T

2026 projection (Statista Market Insights) [1]

Affiliate marketing industry, worldwide

$27.8B

2026, all niches [4]

Share of e-commerce driven by affiliates ESTIMATE

~9.4%

US benchmark, all niches – not niche-specific [5]

Europe and the Nordics

Region	2025	2026 (forecast)	Growth
Europe – B2C e-commerce	$1.02T	$1.08T	+5%
Northern Europe – B2C e-commerce	$78.1B	$82.9B	+6%
Denmark – B2C e-commerce per person	$5,007	–	#1 in Europe

All-sector B2C e-commerce [6].
Shopping & gifts is not reported separately, so use these figures as market context, not as niche totals.
Exchange rates: USD→EUR 0.89, USD→DKK 6.66, EUR→DKK 7.48 (October 2026) [7].

Affiliate networks to check for this niche

Partner-ads 🇩🇰Adtraction 🇸🇪Addrevenue 🇸🇪Awin 🇩🇪Tradedoubler 🇸🇪Daisycon 🇳🇱TradeTracker 🇳🇱

TYPICAL COMMISSION

5–15%

General e-commerce programmes usually pay 5–15% of order value (median about 8%), with returns deducted. Cookie windows are typically 7–30 days. [3]

Key takeaways

Gift retailing market, all channels, worldwide: $554.9B – 2026 estimate (Straits Research); $531.9B in 2025 [2].

Statista expects worldwide e-commerce revenue to grow 6.2% a year from 2026 to 2030 [1].

Physical stores still had 58.5% of gift retailing sales in 2025, but online retail is expected to grow faster, at 5.9% a year [2].

Marketplace and electronics programmes pay much less than gift and lifestyle shops, typically 1–5% (median 3%) [3].

Sources

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