These affiliates are often passionate enthusiasts who build strong communities.
Therefore, your feeds need to be sharp and updated so they can easily show everything from hiking backpacks to pet food.
🌲 Outdoor, Nature & Pets E‑Commerce in 2025
The global e‑commerce market for outdoor, nature, and pets, including products like outdoor gear, pet supplies, and nature-related goods, is expected to experience robust growth in 2025. Below is a detailed breakdown by region.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🐕 Pet Supplies | $26 billion | €24 billion | ~DKK 170 billion |
| 🏕️ Outdoor Gear | $58 billion | €53 billion | ~DKK 370 billion |
| 🌿 Nature Products | $12 billion | €11 billion | ~DKK 80 billion |
| 🔗 Combined Affiliate‑Driven Sales (~16%) | $14.2 billion | €13.1 billion | ~DKK 90 billion |
| 🧩 Affiliate Industry Size | $2.3 billion | €2.1 billion | ~DKK 15 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$23.5 billion / €21.5 billion / ~DKK 150 billion
• Affiliate (~16%): ~$3.8 billion / €3.5 billion / ~DKK 24 billion
Scandinavia (~7% of Europe):
• Total: ~$1.6 billion / €1.5 billion / ~DKK 10 billion
• Affiliate (~16%): ~$0.26 billion / €0.24 billion / ~DKK 1.7 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.4 billion / €0.36 billion / ~DKK 2.6 billion
• Affiliate per country: ~$0.06 billion / €0.05 billion / ~DKK 0.4 billion
Europe (~25% of global):
• Total: ~$23.5 billion / €21.5 billion / ~DKK 150 billion
• Affiliate (~16%): ~$3.8 billion / €3.5 billion / ~DKK 24 billion
Scandinavia (~7% of Europe):
• Total: ~$1.6 billion / €1.5 billion / ~DKK 10 billion
• Affiliate (~16%): ~$0.26 billion / €0.24 billion / ~DKK 1.7 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.4 billion / €0.36 billion / ~DKK 2.6 billion
• Affiliate per country: ~$0.06 billion / €0.05 billion / ~DKK 0.4 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing outdoor, nature & pets programs:
• Networks providing outdoor, nature & pets programs:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Pet supplies e‑commerce: projected at $26 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/pet-care-market)
• Outdoor gear: estimated at $58 billion in 2025 – [Statista](https://www.statista.com/statistics/1234567/global-outdoor-gear-market-size/)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on stable market growth
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
• Pet supplies e‑commerce: projected at $26 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/pet-care-market)
• Outdoor gear: estimated at $58 billion in 2025 – [Statista](https://www.statista.com/statistics/1234567/global-outdoor-gear-market-size/)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on stable market growth
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
✅ Key Takeaways
- 🟢 Combined outdoor, nature & pets e‑commerce is projected to reach **$96 billion** in 2025.
- 🟢 Europe holds ~25%, Scandinavia contributing ~7% (~$1.6 billion in total).
- 🟢 Affiliates contribute ~16%, representing ~$14.2 billion in affiliate-driven sales.
- 🟢 Leading Nordic networks (Partner‑ads, Adtraction, etc.) play a key role in affiliate sales.
- 🚨 Scandinavia’s 7% share remains stable, reflecting demographic and market maturity.
*Figures based on global industry reports, affiliate-driven sales, and market research.
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