{"id":3067,"date":"2026-10-20T06:17:00","date_gmt":"2026-10-20T06:17:00","guid":{"rendered":"https:\/\/webaffiliatemanager.com\/?p=3067"},"modified":"2026-10-20T14:40:59","modified_gmt":"2026-10-20T14:40:59","slug":"business-to-business-longer-sales-cycle-larger-value","status":"publish","type":"post","link":"https:\/\/webaffiliatemanager.com\/da\/business-to-business-longer-sales-cycle-larger-value\/","title":{"rendered":"Business-to-business: L\u00e6ngere salgscyklus \u2013 st\u00f8rre v\u00e6rdi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3067\" class=\"elementor elementor-3067\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb201c e-flex e-con-boxed e-con e-parent\" data-id=\"5cb201c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448695e6 elementor-widget elementor-widget-text-editor\" data-id=\"448695e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">B2B requires affiliates who work with content marketing and lead generation. <br>Here, tracking and conversion measurement are often complex but critical for success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bad3c4 e-flex e-con-boxed e-con e-parent\" data-id=\"9bad3c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82537e5 elementor-widget elementor-widget-html\" data-id=\"82537e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.wam-data{--p:#5b5bf1;--n:#242a56;--l:#f8f9ff;--b1:#e6e8f5;--b2:#e3e6fb;--t:#4b5180;--m:#6a6f99;max-width:860px;margin:32px auto;font-family:'Open Sans',sans-serif;color:var(--t);box-sizing:border-box}\n.wam-data *{box-sizing:border-box}\n.wam-data .wd-top{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px;margin-bottom:14px}\n.wam-data .wd-badge{font-family:'Poppins',sans-serif;font-weight:600;font-size:12px;letter-spacing:.1em;color:var(--p);background:#e6e8ff;padding:7px 14px;border-radius:999px}\n.wam-data .wd-cur{display:flex;gap:6px;background:#fff;border:1px solid var(--b2);border-radius:999px;padding:4px}\n.wam-data .wd-cur button{font-family:'Poppins',sans-serif;font-weight:600;font-size:13px;border:0;background:transparent;color:var(--n);padding:6px 14px;border-radius:999px;cursor:pointer;text-transform:none;letter-spacing:0}\n.wam-data .wd-cur 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16px;font-size:15px;line-height:1.55;color:#24433a}\n.wam-data .wd-t svg{flex:0 0 auto;color:#1d7a4a;margin-top:2px}\n.wam-data .wd-src{background:var(--l);border:1px solid var(--b2);border-radius:16px;padding:18px 20px;margin:0 0 24px}\n.wam-data .wd-src ol{margin:0;padding-left:20px;font-size:13px;line-height:1.7}\n.wam-data .wd-src a{color:var(--p)}\n.wam-data .wd-cta{background:var(--p);border-radius:20px;padding:28px;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px;color:#fff}\n.wam-data .wd-cta h3{font-family:'Poppins',sans-serif;font-weight:700;font-size:22px;color:#fff;margin:0 0 4px}\n.wam-data .wd-cta p{margin:0;color:#e6e8ff;font-size:15px}\n.wam-data .wd-btn{display:inline-flex;font-family:'Poppins',sans-serif;font-weight:600;font-size:15px;background:#fff;color:var(--p)!important;border-radius:12px;padding:13px 22px;text-decoration:none!important;transition:transform .2s}\n.wam-data .wd-btn:hover{transform:translateY(-2px)}\n@media (max-width:767px){.wam-data .wd-kpis{grid-template-columns:1fr}.wam-data h2.wd-h{font-size:24px}.wam-data .wd-kv{font-size:30px}.wam-data table{font-size:14px}.wam-data th,.wam-data td{padding:12px 10px}.wam-data .wd-cta{padding:22px}}<\/style>\n<div class=\"wam-data\">\n<div class=\"wd-top\"><span class=\"wd-badge\">MARKET DATA \u00b7 GLOBAL \u00b7 2026<\/span>\n<div class=\"wd-cur\" role=\"group\" aria-label=\"Currency\"><button type=\"button\" class=\"is-active\" data-c=\"usd\">USD<\/button><button type=\"button\" data-c=\"eur\">EUR<\/button><button type=\"button\" data-c=\"dkk\">DKK<\/button><\/div><\/div>\n<h2 class=\"wd-h\">B2B in numbers \u2013 2026<\/h2>\n<p class=\"wd-lead\">Grand View Research estimates B2B e-commerce at $24.1 trillion in 2025 and $28.0 trillion in 2026.<br>Gartner forecasts worldwide software spending at $1.44 trillion in 2026.<br>Figures are worldwide unless stated otherwise.<\/p>\n<div class=\"wd-kpis\">\n<div class=\"wd-kpi\"><p class=\"wd-kl\">B2B e-commerce market, worldwide<\/p><p class=\"wd-kv\"><span class=\"wd-m\" data-usd=\"$28T\" data-eur=\"\u20ac24.9T\" data-dkk=\"DKK 186.5T\">$28T<\/span><\/p><p class=\"wd-ks\">2026 estimate (Grand View Research), up from <span class=\"wd-m\" data-usd=\"$24.1T\" data-eur=\"\u20ac21.4T\" data-dkk=\"DKK 160.5T\">$24.1T<\/span> in 2025 [1]<\/p><\/div>\n<div class=\"wd-kpi\"><p class=\"wd-kl\">Affiliate marketing industry, worldwide<\/p><p class=\"wd-kv\"><span class=\"wd-m\" data-usd=\"$27.8B\" data-eur=\"\u20ac24.7B\" data-dkk=\"DKK 185B\">$27.8B<\/span><\/p><p class=\"wd-ks\">2026, all niches [4]<\/p><\/div>\n<div class=\"wd-kpi\"><p class=\"wd-kl\">Share of e-commerce driven by affiliates <span class=\"wd-est\">ESTIMATE<\/span><\/p><p class=\"wd-kv\">~9.4%<\/p><p class=\"wd-ks\">US benchmark, all niches \u2013 not niche-specific [5]<\/p><\/div>\n<\/div>\n<h3 class=\"wd-sh\">Europe and the Nordics<\/h3>\n<div class=\"wd-tablewrap\"><table>\n<thead><tr><th>Region<\/th><th class=\"num\">2025<\/th><th class=\"num\">2026 (forecast)<\/th><th class=\"num\">Growth<\/th><\/tr><\/thead>\n<tbody>\n<tr><td><b>Europe<\/b> \u2013 B2C e-commerce<\/td><td class=\"num\"><span class=\"wd-m\" data-usd=\"$1.02T\" data-eur=\"\u20ac911B\" data-dkk=\"DKK 6.8T\">$1.02T<\/span><\/td><td class=\"num\"><span class=\"wd-m\" data-usd=\"$1.08T\" data-eur=\"\u20ac961B\" data-dkk=\"DKK 7.2T\">$1.08T<\/span><\/td><td class=\"num\">+5%<\/td><\/tr>\n<tr><td><b>Northern Europe<\/b> \u2013 B2C e-commerce<\/td><td class=\"num\"><span class=\"wd-m\" data-usd=\"$78.1B\" data-eur=\"\u20ac69.5B\" data-dkk=\"DKK 520B\">$78.1B<\/span><\/td><td class=\"num\"><span class=\"wd-m\" data-usd=\"$82.9B\" data-eur=\"\u20ac73.8B\" data-dkk=\"DKK 552B\">$82.9B<\/span><\/td><td class=\"num\">+6%<\/td><\/tr>\n<tr><td><b>Denmark<\/b> \u2013 B2C e-commerce per person<\/td><td class=\"num\"><span class=\"wd-m\" data-usd=\"$5,007\" data-eur=\"\u20ac4,456\" data-dkk=\"DKK 33,330\">$5,007<\/span><\/td><td class=\"num\">\u2013<\/td><td class=\"num\">#1 in Europe<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"wd-note\">All-sector B2C e-commerce [6].<br>B2B is not reported separately, so use these figures as market context, not as niche totals.<br>Exchange rates: USD\u2192EUR 0.89, USD\u2192DKK 6.66, EUR\u2192DKK 7.48 (October 2026) [7].<\/p>\n<h3 class=\"wd-sh\">Affiliate networks to check for this niche<\/h3>\n<div class=\"wd-pills\"><span class=\"wd-pill\">Partner-ads \ud83c\udde9\ud83c\uddf0<\/span><span class=\"wd-pill\">Adtraction \ud83c\uddf8\ud83c\uddea<\/span><span class=\"wd-pill\">Addrevenue \ud83c\uddf8\ud83c\uddea<\/span><span class=\"wd-pill\">Awin \ud83c\udde9\ud83c\uddea<\/span><span class=\"wd-pill\">Tradedoubler \ud83c\uddf8\ud83c\uddea<\/span><span class=\"wd-pill\">Daisycon \ud83c\uddf3\ud83c\uddf1<\/span><span class=\"wd-pill\">TradeTracker \ud83c\uddf3\ud83c\uddf1<\/span><\/div>\n\n<div class=\"wd-comm\"><p class=\"wd-cl\">TYPICAL COMMISSION<\/p><p class=\"wd-cv\">20\u201330%<\/p><p>B2B software (SaaS) programmes typically pay a recurring 20\u201330% of the subscription for 12 months, or a flat bounty of $50\u2013$500 per paid signup. Some pay a lifetime recurring share of 10\u201320%. [3]<\/p><\/div>\n<h3 class=\"wd-sh\">Key takeaways<\/h3>\n<div class=\"wd-take\"><div class=\"wd-t\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Software spending, worldwide: <span class=\"wd-m\" data-usd=\"$1.44T\" data-eur=\"\u20ac1.28T\" data-dkk=\"DKK 9.59T\">$1.44T<\/span> \u2013 2026 forecast, +15.1% (Gartner, April 2026) [2].<\/span><\/div><div class=\"wd-t\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Grand View Research forecasts B2B e-commerce to grow 20.9% a year from 2026 to 2033 [1].<\/span><\/div><div class=\"wd-t\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>Gartner expects total IT spending of $6.32 trillion in 2026, up 13.5%; software is $1.44 trillion of that [2].<\/span><\/div><div class=\"wd-t\"><svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M20 6 9 17l-5-5\"\/><\/svg><span>The median recurring SaaS commission is 25% for 12 months [3].<\/span><\/div><\/div>\n<div class=\"wd-src\"><h3 class=\"wd-sh\">Sources<\/h3><ol><li><a href=\"https:\/\/grandviewresearch.com\/industry-analysis\/business-to-business-b2b-e-commerce-market\" target=\"_blank\" rel=\"noopener\">Grand View Research \u2013 Business-to-Business (B2B) E-commerce Market<\/a><\/li><li><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-04-22-gartner-forecasts-worldwide-it-spending-to-grow-13-point-5-percent-in-2026-totaling-6-point-31-trillion-dollars\" target=\"_blank\" rel=\"noopener\">Gartner \u2013 Worldwide IT Spending to Grow 13.5% in 2026 (press release, 22 Apr 2026)<\/a><\/li><li><a href=\"https:\/\/track360.io\/blog\/affiliate-commission-rates-benchmark-2026\" target=\"_blank\" rel=\"noopener\">Track360 \u2013 Affiliate Commission Rates Benchmark 2026 (All Verticals)<\/a><\/li><li><a href=\"https:\/\/www.businessresearchinsights.com\/market-reports\/affiliate-market-123983\" target=\"_blank\" rel=\"noopener\">Business Research Insights \u2013 Affiliate Market Size, 2026<\/a><\/li><li><a href=\"https:\/\/thepma.org\/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x\/\" target=\"_blank\" rel=\"noopener\">Performance Marketing Association \u2013 US Affiliate Marketing Industry Study<\/a><\/li><li><a href=\"https:\/\/handelsverband.swiss\/news\/european-e-commerce-report-2026\/\" target=\"_blank\" rel=\"noopener\">Ecommerce Europe \/ EuroCommerce \u2013 European E-commerce Report 2026<\/a><\/li><li><a href=\"https:\/\/www.poundsterlinglive.com\/history\/USD-DKK-2026\" target=\"_blank\" rel=\"noopener\">Pound Sterling Live \u2013 USD exchange rate history 2026<\/a><\/li><\/ol><\/div>\n<div class=\"wd-cta\"><div><h3>Running a B2B affiliate programme?<\/h3><p>Get a free audit of your programme, partners and tracking.<\/p><\/div><a class=\"wd-btn\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMzODEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">Get a free audit<\/a><\/div>\n<script>(function(){var r=document.currentScript.closest('.wam-data');if(!r)return;var bs=r.querySelectorAll('.wd-cur button');bs.forEach(function(b){b.addEventListener('click',function(){bs.forEach(function(x){x.classList.remove('is-active')});b.classList.add('is-active');var c=b.getAttribute('data-c');r.querySelectorAll('.wd-m').forEach(function(m){m.textContent=m.getAttribute('data-'+c)});});});})();<\/script>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B requires affiliates who work with content marketing and lead generation. Here, tracking and conversion measurement are often complex but critical for success. MARKET DATA \u00b7 GLOBAL \u00b7 2026 USDEURDKK B2B in numbers \u2013 2026 Grand View Research estimates B2B e-commerce at $24.1 trillion in 2025 and $28.0 trillion in 2026.Gartner forecasts worldwide software spending [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"slim_seo":{"title":"Business-to-Business: Longer sales cycle \u2013 larger value - WEB Affiliate manager","description":"B2B requires affiliates who work with content marketing and lead generation. Here, tracking and conversion measurement are often complex but critical for succes"},"_slim_seo_primary_term_category":0,"_slim_seo_primary_term_post_tag":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-categories"],"_links":{"self":[{"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/posts\/3067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/comments?post=3067"}],"version-history":[{"count":10,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/posts\/3067\/revisions"}],"predecessor-version":[{"id":4145,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/posts\/3067\/revisions\/4145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/media\/3990"}],"wp:attachment":[{"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/media?parent=3067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/categories?post=3067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webaffiliatemanager.com\/da\/wp-json\/wp\/v2\/tags?post=3067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}