Fitness influencers and workout blogs create a perfect synergy with affiliate marketing.
A well-oiled data feed with gender, sizes, and purposes is essential to convert traffic.
Affiliates seek reliability – and you can only achieve this with an optimized setup.
🏋️ Sports & Fitness E‑Commerce in 2025
The global e‑commerce market for sports and fitness products, including fitness equipment, wearable technology, and online fitness services, is expected to reach new heights in 2025. Below is a comprehensive breakdown by region.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🏋️ Fitness & Health Clubs | $102.2 billion | €93.0 billion | ~DKK 689 billion |
| 📱 Fitness & Sports Apps | $10.32 billion | €9.5 billion | ~DKK 70 billion |
| 🎾 Sports Market | $507.69 billion | €467.1 billion | ~DKK 3,460 billion |
| 🔗 Combined Affiliate‑Driven Sales (~16%) | $27.3 billion | €25.3 billion | ~DKK 170 billion |
| 🧩 Affiliate Industry Size | $23.38 billion | €21.5 billion | ~DKK 147 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$43.7 billion / €40.4 billion / ~DKK 267 billion
• Affiliate (~16%): ~$7.0 billion / €6.5 billion / ~DKK 43 billion
Scandinavia (~7% of Europe):
• Total: ~$3.1 billion / €2.9 billion / ~DKK 17 billion
• Affiliate (~16%): ~$0.5 billion / €0.47 billion / ~DKK 2.8 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.78 billion / €0.72 billion / ~DKK 4.8 billion total
• Affiliate per country: ~$0.125 billion / €0.115 billion / ~DKK 0.8 billion
Europe (~25% of global):
• Total: ~$43.7 billion / €40.4 billion / ~DKK 267 billion
• Affiliate (~16%): ~$7.0 billion / €6.5 billion / ~DKK 43 billion
Scandinavia (~7% of Europe):
• Total: ~$3.1 billion / €2.9 billion / ~DKK 17 billion
• Affiliate (~16%): ~$0.5 billion / €0.47 billion / ~DKK 2.8 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.78 billion / €0.72 billion / ~DKK 4.8 billion total
• Affiliate per country: ~$0.125 billion / €0.115 billion / ~DKK 0.8 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing sports & fitness programs:
• Networks providing sports & fitness programs:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Sports & Fitness e‑commerce: projected at $507.69 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/sports-equipment-market)
• Fitness & Sports Apps: estimated at $10.32 billion in 2025 – [Coherent Market Insights](https://www.coherentmarketinsights.com/market-insight/sports-and-fitness-apps-market-2817)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on stable market trends and purchasing power
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
• Sports & Fitness e‑commerce: projected at $507.69 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/sports-equipment-market)
• Fitness & Sports Apps: estimated at $10.32 billion in 2025 – [Coherent Market Insights](https://www.coherentmarketinsights.com/market-insight/sports-and-fitness-apps-market-2817)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on stable market trends and purchasing power
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
✅ Key Takeaways
- 🟢 Combined sports & fitness e‑commerce is projected at **$622 B** in 2025.
- 🟢 Europe represents ~25%, Scandinavia ~7% of that total.
- 🟢 Affiliates contribute ~16%, nearly $100 B in sales value.
- 🟢 Top Nordic networks (Partner‑ads, Adtraction, etc.) drive strong recurring results.
- 🚨 Scandinavia’s 7% of EU e‑commerce is a stable benchmark reflecting digital market maturity and purchasing power.
*Figures based on industry reports, regional data, and affiliate-driven trends.
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