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Affiliate marketing can be one of the most effective methods for generating additional revenue, but for advertisers, it requires active involvement and proper handling to succeed. In this article, we will dive into affiliate marketing from the advertiser’s perspective and explore what you need to be aware of to ensure the success of your affiliate […]

Affiliate marketing is a fantastic opportunity to drive traffic and increase sales for your online store. However, as an advertiser, it’s important to understand that not all affiliates are equally valuable to your program. Discount code and cashback affiliates may seem like an attractive solution to quickly attract customers, but they can ultimately damage your

Affiliate marketing has been around for decades, and its staying power speaks volumes about its effectiveness as a performance-based marketing strategy. But in an age where digital advertising is constantly evolving, and new trends emerge every day, many advertisers are asking: is affiliate marketing still relevant in 2025? The short answer is yes – and

When setting up an affiliate program, one of the most important decisions you’ll need to make is whether to use an affiliate network, a SaaS (Software as a Service) solution, or run your own in-house program. Each option has its benefits and drawbacks, and the choice depends on your business size, resources, and goals. In

In affiliate marketing, it’s not only affiliates who have responsibilities. As an advertiser, you play a central role in the partnership, and you need to ensure that your program runs smoothly for both your affiliates and your business. Many advertisers believe that affiliate marketing is a simple “plug-and-play” solution, but success requires active involvement. In

In the world of affiliate marketing, banners are one of the most commonly used tools to promote products. However, many advertisers find that their banners do not perform as expected. Banners are often ignored, or worse, they can have a negative impact on the campaign’s success. In this article, we will discuss why banners fail

In affiliate marketing, product feeds are one of the most important tools for affiliates. They allow affiliates to promote your products efficiently by providing them with accurate, up-to-date product data. However, if your product feeds are incomplete or inaccurate, they can hurt your affiliate program more than they help. In this article, we will discuss

In affiliate marketing, tracking is everything. Without accurate tracking, you can lose valuable data, miss out on sales, and even end up paying affiliates for conversions that didn’t happen. In this article, we will explore common tracking issues that advertisers face, and how you can avoid them to ensure your affiliate program runs smoothly. Common

Creating a high-performing affiliate program isn’t as simple as setting up a few banners and hoping for the best. A successful affiliate program requires careful planning, clear structure, and continuous management. It’s not a “set it and forget it” type of strategy. If you want your program to perform at its best, there are certain

In affiliate marketing, your success relies heavily on the quality of the affiliates you work with. While the structure of your program and the tools you provide are crucial, the affiliates themselves can either make or break your campaign. But what differentiates a good affiliate from a bad one? What makes a good affiliate? A