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👗 Global Clothing & Accessories E‑Commerce in 2025
The global e‑commerce market for clothing and accessories is projected at strong levels in 2025. Below is a detailed view of market size, affiliate-driven revenue, and regional breakdowns for Europe and Scandinavia.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 👕 Total E‑Commerce (Clothing & Accessories) | $865.75 billion | €796 billion | ~DKK 5.00 trillion |
| 🔗 Affiliate‑Driven Sales (est. 16%) | $138.5 billion | €127 billion | ~DKK 800 billion |
| 🧩 Affiliate Marketing Industry Size (tools, platforms, services) |
$23.38 billion | €21.5 billion | ~DKK 147 billion |
🏘️ Regional Breakdown (estimates):
Europe (~20% of global):
• Total apparel e‑commerce: ~$173 B / €159 B / ~DKK 1.00 T
• Affiliate-driven (~16%): ~$27.7 B / €25.4 B / ~DKK 160 B
Scandinavia (~7% of Europe):
• Total: ~$12.1 B / €11.1 B / ~DKK 70 B
• Affiliate (~16%): ~$1.9 B / €1.8 B / ~DKK 12 B
🇩🇰🇸🇪🇳🇴🇫🇮:
• Each: ~$3.0 B / €2.8 B / ~DKK 17 B total
• Affiliate per country: ~$0.48 B / €0.45 B / ~DKK 3 B
Europe (~20% of global):
• Total apparel e‑commerce: ~$173 B / €159 B / ~DKK 1.00 T
• Affiliate-driven (~16%): ~$27.7 B / €25.4 B / ~DKK 160 B
Scandinavia (~7% of Europe):
• Total: ~$12.1 B / €11.1 B / ~DKK 70 B
• Affiliate (~16%): ~$1.9 B / €1.8 B / ~DKK 12 B
🇩🇰🇸🇪🇳🇴🇫🇮:
• Each: ~$3.0 B / €2.8 B / ~DKK 17 B total
• Affiliate per country: ~$0.48 B / €0.45 B / ~DKK 3 B
🔗 Affiliate Network Insights (Nordic/EU):
• Nordic & EU networks in fashion and accessories include:
• Nordic & EU networks in fashion and accessories include:
- Partner-ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Clothing market: Business Research Insights (2025) — $865.75 B :contentReference[oaicite:6]{index=6}
• Apparel growth: Precedence Research — $779.3 B :contentReference[oaicite:7]{index=7}
• Affiliate share: 16% industry average (affiliate benchmarks) :contentReference[oaicite:8]{index=8}
• Europe share: ~20% of global apparel :contentReference[oaicite:9]{index=9}
• Scandinavia share: ~7% of European total (GDP/population estimate)
• Affiliate industry size: $23.38 B forecast (2025) :contentReference[oaicite:10]{index=10}
• Currency conversions: USD→EUR 0.92, USD→DKK 6.28
• Clothing market: Business Research Insights (2025) — $865.75 B :contentReference[oaicite:6]{index=6}
• Apparel growth: Precedence Research — $779.3 B :contentReference[oaicite:7]{index=7}
• Affiliate share: 16% industry average (affiliate benchmarks) :contentReference[oaicite:8]{index=8}
• Europe share: ~20% of global apparel :contentReference[oaicite:9]{index=9}
• Scandinavia share: ~7% of European total (GDP/population estimate)
• Affiliate industry size: $23.38 B forecast (2025) :contentReference[oaicite:10]{index=10}
• Currency conversions: USD→EUR 0.92, USD→DKK 6.28
✅ Key Takeaways
- 🟢 Global apparel e‑commerce is projected at $865.75 B in 2025.
- 🟢 Affiliates generate ~16%, approx. $138.5 B.
- 🟢 Europe accounts for ~20% (~$173 B), Scandinavia ~7% (~$12 B).
- 🟢 Nordic & EU networks like Partner‑ads, Awin Nordic and Daisycon support strong performance.
*Note: Currency conversion and regional estimates based on industry averages.
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