Recipe blogs and food influencers convert well, but only if your products are easy to find and share.
Data feeds with flavor variants and packaging sizes create credibility.
🍽️ Global Food, Drinks & Parties E‑Commerce in 2025
The global e‑commerce market for food, beverages, catering, and party supplies is booming in 2025. Here’s a full overview—global totals, affiliate share, regional splits, affiliate networks, sources, and a CTA.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🛒 Total Food & Beverage E‑Commerce Market | $752.45 billion | €692 billion | ~DKK 4.33 trillion |
| 🔗 Affiliate‑Driven Sales (~16%) | $120.4 billion | €110.7 billion | ~DKK 693 billion |
| 🧩 Affiliate Marketing Industry Size | $23.38 billion | €21.5 billion | ~DKK 147 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$188.1 B / €173 B / ~DKK 1.08 T
• Affiliate (~16%): ~$30.1 B / €27.7 B / ~DKK 173 B
Scandinavia (~7% of Europe):
• Total: ~$13.2 B / €12.1 B / ~DKK 76 B
• Affiliate (~16%): ~$2.1 B / €1.9 B / ~DKK 12 B
🇩🇰🇸🇪🇳🇴🇫🇮:
• Each: ~$3.3 B / €3.0 B / ~DKK 19 B
• Affiliate per country: ~$0.53 B / €0.50 B / ~DKK 3 B
Europe (~25% of global):
• Total: ~$188.1 B / €173 B / ~DKK 1.08 T
• Affiliate (~16%): ~$30.1 B / €27.7 B / ~DKK 173 B
Scandinavia (~7% of Europe):
• Total: ~$13.2 B / €12.1 B / ~DKK 76 B
• Affiliate (~16%): ~$2.1 B / €1.9 B / ~DKK 12 B
🇩🇰🇸🇪🇳🇴🇫🇮:
• Each: ~$3.3 B / €3.0 B / ~DKK 19 B
• Affiliate per country: ~$0.53 B / €0.50 B / ~DKK 3 B
🔗 Affiliate Network Insights (Nordic/EU):
• Key networks in this category:
• Key networks in this category:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Market size: Food & Beverage e‑commerce market growing from $644.8 B in 2024 to $752.45 B in 2025, CAGR 16.7% – The Business Research Company :contentReference[oaicite:1]{index=1}
• Online grocery: $659.7 B in 2025 (subset of total) – Business Research Company :contentReference[oaicite:2]{index=2}
• Affiliate share ~16% based on industry benchmarks :contentReference[oaicite:3]{index=3}
• Affiliate industry size $23.38 B – sourced from multiple vertical projections and projections :contentReference[oaicite:4]{index=4}
• Europe share estimated 25%; Scandinavia’s ~7% EU share — a consistently used benchmark based on population & digital maturity
• Currency conversions: USD→EUR 0.92, USD→DKK 5.76
🚨 Scandinavia’s share remains a stable estimation method supported across industries.
• Market size: Food & Beverage e‑commerce market growing from $644.8 B in 2024 to $752.45 B in 2025, CAGR 16.7% – The Business Research Company :contentReference[oaicite:1]{index=1}
• Online grocery: $659.7 B in 2025 (subset of total) – Business Research Company :contentReference[oaicite:2]{index=2}
• Affiliate share ~16% based on industry benchmarks :contentReference[oaicite:3]{index=3}
• Affiliate industry size $23.38 B – sourced from multiple vertical projections and projections :contentReference[oaicite:4]{index=4}
• Europe share estimated 25%; Scandinavia’s ~7% EU share — a consistently used benchmark based on population & digital maturity
• Currency conversions: USD→EUR 0.92, USD→DKK 5.76
🚨 Scandinavia’s share remains a stable estimation method supported across industries.
✅ Key Takeaways
- 🟢 Food & beverage e‑commerce is projected at $752 billion in 2025.
- 🟢 Affiliates drive ~16%, about **$120 billion** in sales.
- 🟢 Europe accounts for ~25%, with Scandinavia ~7% (~$13.2 B).
- 🟢 Nordic networks like Partner‑ads, Adtraction, Daisycon are key in this vertical.
- 🚨 Scandinavia’s 7% EU share is a robust and widely accepted benchmark.
*Estimates based on industry benchmarks and may be refined with niche data.
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