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🎁 Global Holidays & Experiences E‑Commerce in 2025
The global e‑commerce market for holidays and experiences—such as travel, events, tours, and gift cards—is robust in 2025. Below is a detailed overview, including global and affiliate numbers, plus Europe and Scandinavia breakdowns.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| ✈️ Total Holidays & Experiences Market | $612.9 billion | €563 billion | ~DKK 3.44 trillion |
| 🔗 Affiliate‑Driven Sales (est. 16%) | $98.1 billion | €90.1 billion | ~DKK 551 billion |
| 🧩 Affiliate Marketing Industry Size (tools, platforms, services) |
$23.38 billion | €21.5 billion | ~DKK 147 billion |
🏘️ Regional Breakdown (estimates):
Europe (~31.9% of global):
• Total: ~$195.6 B / €179.4 B / ~DKK 1.10 T
• Affiliate (~16%): ~$31.3 B / €28.7 B / ~DKK 177 B
Scandinavia (~7% of Europe):
• Total: ~$13.7 B / €12.6 B / ~DKK 77 B
• Affiliate (~16%): ~$2.2 B / €2.0 B / ~DKK 12 B
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$3.4 B / €3.1 B / ~DKK 19 B total
• Affiliate per country: ~$0.55 B / €0.49 B / ~DKK 3 B
Europe (~31.9% of global):
• Total: ~$195.6 B / €179.4 B / ~DKK 1.10 T
• Affiliate (~16%): ~$31.3 B / €28.7 B / ~DKK 177 B
Scandinavia (~7% of Europe):
• Total: ~$13.7 B / €12.6 B / ~DKK 77 B
• Affiliate (~16%): ~$2.2 B / €2.0 B / ~DKK 12 B
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$3.4 B / €3.1 B / ~DKK 19 B total
• Affiliate per country: ~$0.55 B / €0.49 B / ~DKK 3 B
🔗 Affiliate Network Insights (Nordic/EU):
• Holiday and experience bookings thrive via networks:
• Holiday and experience bookings thrive via networks:
- Partner-ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Global OTA market: $612.95 B in 2024 → ~2025 estimate ([Grand View Research](#turn0search16))
• Europe share of OTAs: 31.87% (~€179 B) :contentReference[oaicite:1]{index=1}
• Affiliate share: ~16% benchmark :contentReference[oaicite:2]{index=2}
• Affiliate industry size: $23.38 B (2025 proj.) :contentReference[oaicite:3]{index=3}
• Currency conversions: USD→EUR 0.92, USD→DKK 5.62
• Commission rates & networks info from public network terms
• Global OTA market: $612.95 B in 2024 → ~2025 estimate ([Grand View Research](#turn0search16))
• Europe share of OTAs: 31.87% (~€179 B) :contentReference[oaicite:1]{index=1}
• Affiliate share: ~16% benchmark :contentReference[oaicite:2]{index=2}
• Affiliate industry size: $23.38 B (2025 proj.) :contentReference[oaicite:3]{index=3}
• Currency conversions: USD→EUR 0.92, USD→DKK 5.62
• Commission rates & networks info from public network terms
✅ Key Takeaways
- 🟢 Holidays & experiences e‑commerce (OTAs) is estimated at $613 B in 2025.
- 🟢 Affiliates drive ~16%, equating to ~$98 B in sale value.
- 🟢 Europe represents ~32%, Scandinavia ~7% of that.
- 🟢 Nordic & EU networks like Partner‑ads and Adtraction support this sector strongly.
*Note: Regional share and affiliate percentage estimates based on industry benchmarks.
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