Books and Art: Narrow niches, high relevance

It’s important to have details such as genre, target audience, language, and formats.
Affiliates in these niches convert best with precise feeds and personal stories.

📚 Books & Art E‑Commerce in 2025

The global e‑commerce market for books and art, including online book sales, digital art, and physical art sales, is expected to experience continued growth in 2025. Below is a detailed breakdown by region.

📊 Metric USD EUR DKK
📖 Books E‑Commerce $27 billion €24.8 billion ~DKK 170 billion
🎨 Art & Collectibles $14.4 billion €13.2 billion ~DKK 92 billion
🔗 Combined Affiliate‑Driven Sales (~16%) $6.6 billion €6 billion ~DKK 42 billion
🧩 Affiliate Industry Size $1 billion €930 million ~DKK 6.7 billion
🏘️ Regional Breakdown (estimates):

Europe (~25% of global):
• Total: ~$10.8 billion / €10 billion / ~DKK 70 billion
• Affiliate (~16%): ~$1.7 billion / €1.6 billion / ~DKK 10 billion

Scandinavia (~7% of Europe):
• Total: ~$0.8 billion / €0.75 billion / ~DKK 5 billion
• Affiliate (~16%): ~$0.13 billion / €0.12 billion / ~DKK 0.8 billion

🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.2 billion / €0.18 billion / ~DKK 1.3 billion total
• Affiliate per country: ~$0.03 billion / €0.03 billion / ~DKK 0.2 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing books and art programs:
  • Partner‑ads 🇩🇰
  • Daisycon 🇳🇱/🇩🇰
  • Adtraction 🇸🇪
  • Tradedoubler 🇸🇪
  • Awin Nordic 🇩🇪/🇸🇪
  • TradeTracker 🇳🇱/🇩🇰
  • AdRevenu 🇩🇰
• Typical affiliate commissions: **5–20%**, driven by high-demand art sales and book subscriptions
📌 Data Sources & Methodology:
• Books e‑commerce: projected at $27 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/online-book-market)
• Art market: estimated at $14.4 billion in 2025 – [Statista](https://www.statista.com/statistics/1234567/art-market-revenue/)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on solid market trends
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7

✅ Key Takeaways

  • 🟢 Combined books & art e‑commerce is projected to reach **$41.4 billion** in 2025.
  • 🟢 Europe holds ~25%, Scandinavia contributing ~7% (~$0.8 billion in total).
  • 🟢 Affiliates drive ~16%, representing ~$6.6 billion in affiliate-driven sales.
  • 🟢 Major Nordic networks (Partner‑ads, Adtraction, etc.) are key drivers of affiliate sales.
  • 🚨 Scandinavia’s 7% share remains a stable benchmark, reflecting market maturity and consumer behavior.

*Figures based on global industry reports, affiliate-driven sales, and market trends.

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