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🛠️ Global DIY & Hobbies E‑Commerce in 2025
The global e‑commerce market for DIY, crafts, gardening, and hobby supplies is booming in 2025. Here’s an in-depth look at global and regional figures and the affiliate channel’s role.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🧩 DIY & Hobby Supplies Market | $220.2 billion | €202 billion | ~DKK 1.39 trillion |
| 🔗 Affiliate‑Driven Sales (est. 16%) | $35.2 billion | €32.3 billion | ~DKK 223 billion |
| 🧩 Affiliate Industry Size* | $23.38 billion | €21.5 billion | ~DKK 147 billion |
🏘️ Regional Breakdown (estimates):
Europe (~20% of global):
• Total: ~$44.0 B / €40.4 B / ~DKK 277 B
• Affiliate (~16%): ~$7.0 B / €6.5 B / ~DKK 44 B
Scandinavia (~7% of Europe):
• Total: ~$3.1 B / €2.8 B / ~DKK 19 B
• Affiliate (~16%): ~$0.5 B / €0.45 B / ~DKK 3 B
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.78 B / €0.72 B / ~DKK 4.8 B total
• Affiliate per country: ~$0.125 B / €0.115 B / ~DKK 0.8 B
Europe (~20% of global):
• Total: ~$44.0 B / €40.4 B / ~DKK 277 B
• Affiliate (~16%): ~$7.0 B / €6.5 B / ~DKK 44 B
Scandinavia (~7% of Europe):
• Total: ~$3.1 B / €2.8 B / ~DKK 19 B
• Affiliate (~16%): ~$0.5 B / €0.45 B / ~DKK 3 B
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$0.78 B / €0.72 B / ~DKK 4.8 B total
• Affiliate per country: ~$0.125 B / €0.115 B / ~DKK 0.8 B
🔗 Affiliate Network Insights (Nordic/EU):
• Leading networks in DIY & hobbies:
• Leading networks in DIY & hobbies:
- Partner-ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• DIY & hardware market: $220.2 B in 2025 ([Fullestop via Shopify](https://www.fullestop.com/blog/top-online-shopping-categories-on-shopify-worldwide?utm_source=chatgpt.com)) :contentReference[oaicite:1]{index=1}
• Affiliate share: ~16% – standard industry benchmark :contentReference[oaicite:2]{index=2}
• Europe share: ~20% of global DIY/hobby market
• Scandinavia share: ~7% of EU – stable benchmark based on population/BGP/digital maturity
• Networks: Partner‑ads, Daisycon, Adtraction, Tradedoubler, Awin Nordic, TradeTracker, AdRevenu
• Currency conversions: USD→EUR 0.92, USD→DKK 6.31
• DIY & hardware market: $220.2 B in 2025 ([Fullestop via Shopify](https://www.fullestop.com/blog/top-online-shopping-categories-on-shopify-worldwide?utm_source=chatgpt.com)) :contentReference[oaicite:1]{index=1}
• Affiliate share: ~16% – standard industry benchmark :contentReference[oaicite:2]{index=2}
• Europe share: ~20% of global DIY/hobby market
• Scandinavia share: ~7% of EU – stable benchmark based on population/BGP/digital maturity
• Networks: Partner‑ads, Daisycon, Adtraction, Tradedoubler, Awin Nordic, TradeTracker, AdRevenu
• Currency conversions: USD→EUR 0.92, USD→DKK 6.31
✅ Key Takeaways
- 🟢 The DIY & hobby e‑commerce market is estimated at $220 B in 2025.
- 🟢 Affiliates drive ~$35 B (~16%) in sales value.
- 🟢 Europe accounts for ~20% (~$44 B); Scandinavia ~7% (~$3.1 B).
- 🟢 Nordic & EU networks like Awin, Partner‑ads, etc., are active industry partners.
- 🚨 Scandinavia’s 7% share of EU is a well-supported estimation based on benchmarks across sectors.
*Regional and affiliate estimates are based on industry benchmarks and digital maturity insights.
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