Affiliate marketing offers home and interior brands the opportunity to reach a visually inspired audience.
Bloggers’ styling tips and social media ambassadors can generate relevant traffic with high conversion rates.
However, this requires updated product feeds with details like colors, materials, and sizes.
🏡 Home, Garden & Interior E‑Commerce in 2025
The global e‑commerce market for home, garden, and interior products, including furniture, gardening supplies, home decor, and appliances, is expected to continue growing in 2025. Below is a comprehensive breakdown by region.
| 📊 Metric | USD | EUR | DKK |
|---|---|---|---|
| 🛋️ Furniture & Home Decor | $410.3 billion | €378.5 billion | ~DKK 2,750 billion |
| 🌱 Gardening & Outdoor | $42.5 billion | €39 billion | ~DKK 280 billion |
| 🖼️ Interior & Appliances | $180.1 billion | €166.8 billion | ~DKK 1,150 billion |
| 🔗 Combined Affiliate‑Driven Sales (~16%) | $93 billion | €85.5 billion | ~DKK 600 billion |
| 🧩 Affiliate Industry Size | $14.8 billion | €13.6 billion | ~DKK 100 billion |
🏘️ Regional Breakdown (estimates):
Europe (~25% of global):
• Total: ~$257.6 billion / €237 billion / ~DKK 1,750 billion
• Affiliate (~16%): ~$41.2 billion / €37.8 billion / ~DKK 280 billion
Scandinavia (~7% of Europe):
• Total: ~$18 billion / €16.5 billion / ~DKK 120 billion
• Affiliate (~16%): ~$2.9 billion / €2.6 billion / ~DKK 20 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$4.5 billion / €4.1 billion / ~DKK 30 billion
• Affiliate per country: ~$0.7 billion / €0.65 billion / ~DKK 5 billion
Europe (~25% of global):
• Total: ~$257.6 billion / €237 billion / ~DKK 1,750 billion
• Affiliate (~16%): ~$41.2 billion / €37.8 billion / ~DKK 280 billion
Scandinavia (~7% of Europe):
• Total: ~$18 billion / €16.5 billion / ~DKK 120 billion
• Affiliate (~16%): ~$2.9 billion / €2.6 billion / ~DKK 20 billion
🇩🇰 🇸🇪 🇳🇴 🇫🇮:
• Each: ~$4.5 billion / €4.1 billion / ~DKK 30 billion
• Affiliate per country: ~$0.7 billion / €0.65 billion / ~DKK 5 billion
🔗 Affiliate Network Insights (Nordic/EU):
• Networks providing home, garden & interior programs:
• Networks providing home, garden & interior programs:
- Partner‑ads 🇩🇰
- Daisycon 🇳🇱/🇩🇰
- Adtraction 🇸🇪
- Tradedoubler 🇸🇪
- Awin Nordic 🇩🇪/🇸🇪
- TradeTracker 🇳🇱/🇩🇰
- AdRevenu 🇩🇰
📌 Data Sources & Methodology:
• Furniture & home decor e‑commerce: projected at $410.3 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/furniture-market)
• Gardening & outdoor e‑commerce: estimated at $42.5 billion in 2025 – [Statista](https://www.statista.com/statistics/1174055/gardening-market-size/)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on steady market growth
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
• Furniture & home decor e‑commerce: projected at $410.3 billion in 2025 – [Grand View Research](https://www.grandviewresearch.com/industry-analysis/furniture-market)
• Gardening & outdoor e‑commerce: estimated at $42.5 billion in 2025 – [Statista](https://www.statista.com/statistics/1174055/gardening-market-size/)
• Affiliate share: ~16% industry average
• Europe ~25% share, Scandinavia ~7% of Europe based on steady market growth
• Currency conversions: USD→EUR 0.91, USD→DKK 6.7
✅ Key Takeaways
- 🟢 Combined home, garden & interior e‑commerce is projected to reach **$497 billion** in 2025.
- 🟢 Europe holds ~25%, Scandinavia contributes ~7% (~$18 billion in total).
- 🟢 Affiliates drive ~16%, representing ~$93 billion in affiliate-driven sales.
- 🟢 Leading Nordic networks (Partner‑ads, Adtraction, etc.) excel in affiliate performance in this sector.
- 🚨 Scandinavia’s 7% share is a reliable benchmark, reflecting digital maturity and high purchasing power.
*Figures based on industry reports, affiliate-driven trends, and regional estimates.
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